ABUS

German brand ABUS has announced that two mountain biking legends will now make the ABUS MonTrailer their helmet of choice for their adventures: Richie Schley and Cedric Gracia. In “Schley & Gracia: Roots of Progression” both riders re-count the foundations of their mountain biking success stories, foundations they have in common with ABUS.

Progression is a goal that unites us all. Riders dedicate much of their time to getting better, both physically and technically, in order to get the most out of their ride, whether this is about reaching a next summit, getting a faster split time or simply to see more of the world out there.

For ABUS, progression in the field of everyday safety and security is the driving force. As a family-owned and operated company with 95 years of history, their success is defined by the vision of the founder August Bremicker and his sons. The tradition, the passion, the heritage of the company shines through in everything that they do and is the most important building block for their drive to progress.

In late 2019, the sports marketing and communication agency RASOULUTION trusted us and asked us to film and edit this commercial project for ABUS.

Photos by : Staron Photos